What people are saying.
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Traveler ranked #1 in all of San Diego restaurants
-TripAdvisor
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2023 Traveler's Choice Award
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"Best Sandwich & Best Catering & Best Specialty Foods"
2022 La Jolla Village News Reader’s Choice Awards
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“An incredible selection of gourmet cheese, meats and accoutrements. Innovative and exciting choices. The best cheeses I've ever had."
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“Best sandwiches in the World! Their gourmet sandwiches take the cake! Thank you Mike for blessing us with your amazing sandwich making talent!!!! Smallgoods does not disappoint when it comes to charcuterie as well!! One of my happy places.”
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"Everything was perfection! The attention to detail set the catering apart!!"
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"Top 5 Cheese Shops" '21
-Yelp
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"A Hidden Gem"
-Nextdoor
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"They founded Smallgoods to help support and promote small producers of American farmstead cheese as well as charcuterie and other gourmet American products. Though they will continue to have a farmer’s market presence, their new brick-and-mortar on La Jolla Boulevard gives the pop-up cheese shop a permanent location where it can expand into a full-fledged cafe."
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"I'm so glad I walked past this place and decided to stop in!"
-Google
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“The charcuterie board that he provided was off the charts. Everyone at our party could not stop raving about the cheese .”
-TripAdvisor
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They really care about what they serve"
“They care about what they serve”
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"Recently, the team at smallgoods created a custom sandwich box for my group of 32 guests, and every single guest raved about their lunch. The sandwiches were delicious and the sides included a selection of American farmstead cheese and charcuterie, and a salad of micro greens (grown 40 minutes from the shop). My groups are high level execs visiting SD for business--they're picky--and I'll be calling smallgoods for every gig from now on."
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"What to Eat in San Diego"
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"Such a cute shop right in downtown. I feel like a lot of the restaurants either cater to locals or tourists but this one definitely appeals to both. The couple who own it are so friendly and knowledgeable about the cheeses and charcuterie offered."
-TripAdvisor
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“5 Stars”
- Yelp
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" I visited La Jolla recently with friends, and they took me to Smallgoods for lunch. I don't recall ever having had a more creative, interesting combination of ingredients in any sandwich I've ever had. All fresh - all appetizing! I can't wait for my next trip."
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Best New Restaurant
2020 La Jolla Light Reader’s Poll
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#1 of 15 for Lunch in La Jolla
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"Amazing place! Got my charcuterie board there last minute and they made it right away. Beef, pork, fine cheeses, fruit, baguette you name it! amazingly presented and tastefully put together."
-Google
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"There is always something new in this amazing little shop. It's my go-to place for unique food items. The real treat is their cheeses. "
-TripAdvisor
